Line Investments & Property L.L.C (L.I.P) was established in 2006 to develop and manage shopping centers and other mix-use projects in the Middle East, India & other regions. After successfully opening & operating 7 malls in Abu Dhabi namely, Khalidiyah Mall, Al Wahda Mall, Madinat Shopping and Gold Centre, Mazyad Mall, Al Raha Mall, Al Foah Mall and Mushrif Mall and 1 mall in Ras Al Khaimah. L.I.P has ambitious future plans with a number of projects at different phases of construction across various regions. Armed with rich expertise in the shopping center industry, L.I.P is all set to make a benchmark in the shopping center and mix-use projects by delivering the best architectural designs.

L.I.P is a division of the EMKE Group, a retail giant for the last 4 decades, which operates over 100 hypermarkets and supermarkets across Middle East countries under the flagship brand of Lulu. L.I.P has already spread it's wings into neighboring countries with an objective to provide the latest consumer trends and constantly reinvent the retail deliverables with innovative shopping for all their customers. Currently 3.5 million sq. ft. G.L.A, L.I.P will grow to more than 15 million sq. ft. G.L.A by the year 2014 with a portfolio of 20 malls in UAE, Oman, Qatar, Kuwait, Bahrain, Saudi Arabia, Yemen and India.

L.I.P has a vision to move beyond developing mere functional property space to create new lifestyle by introducing new concepts and vibrant environment for shoppers and tenants that form an integral part of their communities. Through leveraging on it's unique integrated retail real estate management platform, it seeks to maximize value and returns for real estate asset owners and transform experience of all those associated with it, such as investors, shoppers, retailers, partners, employees and the communities in which it operates.

Staying ahead of consumer trends, L.I.P constantly strives to provide great retail experience to it's valued customers with innovative shopping, dining and leisure combinations which help to maximize the sales of the tenants and generate growth through improved rental income. Creative asset planning also unlocks the potential value of the malls to further propel growth by enriching the retail environment and enhancing the attractiveness of the malls to shoppers and retailers. L.I.P has formed strategic alliances with international renowned retailers, partners, investors, bankers and has become one of the major players in mall construction and management of shopping centers in this part of the world.